BALI VILLA HAVENS

CLIENT:

Bali Villa Havens offers a range of affordable and spacious villas, all of which are in great locations to ensure guests can relax and unwind in comfort whilst enjoying a Balinese experience.

TARGET AUDIENCE:

Their target audience is international travellers with a focus on the Australian market.  With various villa sizes, they look to draw in families and large groups.

CHALLENGE:

Bali Villa Havens wanted to make its website more appealing and functional for visitors.  They also wanted to be found in search engines and entice customers to book directly with them rather than offsite companies.

SOLUTION:

I created a clear and concise website that was visually appealing with easy navigation.

By researching unique keyword phrases for each page, SEO was implemented on each page of the website in the copy and metas, which will draw in visitors from search engines.

Clear calls to action were set up on each page, so when visitors arrive, they know exactly where to go and what to do, to navigate through the website, obtain information and book.

A landing page was created for each central villa location, Kuta, Legian and Seminyak, which offered an overview and benefits of each location and then a touchpoint for each of the villas.

I also introduced a blog page for the website, where Bali Villa Havens could offer helpful tips and guides with regular articles to share on social media and increase their visibility on search engines.

Copy throughout the website was directed at their target market and offered clear and concise benefits and solutions to the reader.