BRAND NEW IMAGING

CLIENT:

Brand New Imaging creates natural, unobtrusive, candid wedding films with no boundaries to bring couples a timeless cinematic keepsake, so they never miss a thing.

TARGET AUDIENCE:

Their target audience are couples that are getting married and require a videographer.  They are based in Newcastle, NSW, but cater to weddings Australia wide.

CHALLENGE:

Brand New Imaging wanted to ensure that their website was functional for visitors whilst looking professional and on-brand.

They wanted to appeal to their target market with their content and have it SEO friendly to appear in online searches.

SOLUTION:

I crafted customer-focused content and appealed directly to their target market by looking at their customer’s pain points and needs.

By researching unique keyword phrases for each page, SEO was implemented on each page of the website in the copy and metas, which will draw in visitors from search engines. 

Clear calls to action were set up on each page, so when visitors arrive, they know exactly where to go and what to do, to navigate through the website, obtain information and book.

I also introduced a blog page for the website, where Brand New Imaging could offer helpful tips and guides with regular articles to share on social media and increase their visibility on search engines.