CASPIAN CARE

CLIENT:

Caspian Care provides in-home support services for aged care and disability in Greater Sydney, NSW, Australia.

TARGET AUDIENCE:

The elderly and those living with a disability, including their families who require support in their day to day lives.

CHALLENGE:

Caspian Care was looking for a way to increase their email database whilst staying true to their brand.

SOLUTION:

I positioned Caspian Care as an expert in their field, allowing them to build credibility and become a leader in their market sector by adding a downloadable 10 page eBook.

Prospective clients are directed to a customised landing page where they can download their eBook. The guide provides them with the critical information they need before committing to an in-home care provider.

Access to the eBook on the landing page requires an email address, which then grows their database. The guide can also be promoted on social media, directing those wanting to download the eBook to the landing page on the website.