CASPIAN CARE

CLIENT:

Caspian Care provides in-home support services for aged care and disability in Greater Sydney, NSW, Australia.

TARGET AUDIENCE:

The elderly and those living with a disability, including their families who require support in their day to day lives.

CHALLENGE:

To overhaul their current website design and copy to be functional, visually appealing and speak directly to their target market.

SOLUTION:

I researched the target market to comprehend their needs and wants and connected those with the solutions offered by Caspian Care.

By understanding their target market, I created a tagline and identity to encapsulate everything about their business in three phrases.

BE SUPPORTED | BE CONFIDENT | BE YOU

Using these as my guiding principles when writing and designing the website, I connected with their target market.

I created an engaging website layout that is easy to navigate and offers clear benefits and solutions.