CUCINA ESPRESSO

CLIENT:

Cucina Espresso is an Italian restaurant/cafe in Concord that creates bespoke Italian dishes that are both creative and innovative, with an ever-evolving menu.

CHALLENGE:

Cucina Espresso wanted to have their website appear higher in the search engines whilst ensuring their website copy was on brand, appealed to their target market and really got to the heart of their story whilst remaining customer-focused.

SOLUTION:

I crafted customer-focused content and appealed directly to Cucina Espresso’s target market by looking at what made their business different and how this related to their at their customer’s needs.

By researching unique keyword phrases for each page, SEO was implemented on each page of the website in the copy and meta descriptions, which will draw in visitors from search engines. 

Within the first month of optimising all meta titles and descriptions, Cucina Espresso ranked 1st and 5th position on two new keywords and improved positioning on 15 existing keywords, with an overall position moving of 42.

Clear calls to action were set up on each page, so that when visitors arrive, they know exactly where to go and what to do to navigate through the website, obtain information and book.