LOCELLO EYEWEAR

CLIENT:

Locello is an Australian Sunglasses brand that believes in living life beautifully without attaching a hefty price tag.

TARGET AUDIENCE:

Their target audience is the age group 25 - 45 who are sophisticated and who love a classy pair of sunglasses at an affordable price.

CHALLENGE:

To create product descriptions that were on brand and spoke directly to their target market enticing them to buy their products.

SOLUTION:

By ensuring my copy was on brand and cohesive with the rest of the website and marketing material, I created fun and engaging copy for their product descriptions.