ROC EYEWEAR

CLIENT:

Roc Eyewear is an Australian Sunglasses brand with a passion for sustainability. Their range ‘conscious’ are recycled and reborn with recyclable materials.

TARGET AUDIENCE:

Their target audience is the young, fashionable, eco-conscious sunglass wearers of the world.

CHALLENGE:

To create product descriptions that were on brand and spoke directly to their target market enticing them to buy their products.

SOLUTION:

By ensuring my copy was on brand and cohesive with the rest of the website and marketing material, I created fun and engaging copy for their product descriptions.